Lactalis Canada’s Astro Original Brand Underscores Its True Simplicity in New Campaign

March 20, 2023 – Toronto, ON – Lactalis Canada, the Canadian dairy leader behind iconic brands like Astro and a subsidiary of France-based Lactalis Group, has launched a new marketing campaign for Astro Original aimed to celebrate its 50-years of expertise in making natural, simple and high-quality yogourt.

Launching this month in English and French across Canada, the new campaign highlights the simplicity of Astro Original yogourt in a fun and earnest way, while showcasing the pride that goes into making this beloved and authentic yogourt recipe which includes just three ingredients: 100% Canadian milk, cream and cultures.

“For more than 50 years, Lactalis Canada’s popular Astro Original brand has stayed true to itself, offering Canadians 100% natural yogourt using just three simple ingredients including Canadian milk, cream and cultures,” said Burhan Khan, VP Marketing of the Yogourt & Cultured division at Lactalis Canada. “We’re thrilled to share this new campaign with consumers that speaks to Astro’s mission to help Canadians live their best life making natural dietary choices, while showcasing the passion and craftsmanship of everyone involved in making Astro yogourt.”

The multi-channel campaign includes a :30 second English and French-language commercial launched nationally on TV and a social media spot. Astro will also run an online contest in April and have in-store signage at leading grocery chains across the country in May. Watch Astro’s new campaign by clicking here.

In addition to the new Astro Original campaign, Astro is in-market with its new packaging, launched in January 2023, featuring bolder graphics to enhance its visual impact on shelf.

About Lactalis Canada Inc.

With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great tasting dairy products. Named on Forbes list of Canada’s Best Employers, Lactalis Canada directly employs more than 4,000 employees, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada’s more than 30 operating sites including 19 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Galbani, and Président. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca.

– 30 –

Media Contact:

Sarah Sutton

Manager, Corporate Communications, Lactalis Canada

sarah.sutton@ca.lactalis.com I c: (437) 249-2730