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Lactalis Canada Ranked One of Most Trusted Brands in Canada and #1 in Dairy on 2023 Gustavson Brand Trust Index

August 31, 2023

August 31, 2023 – Toronto, ON – Lactalis Canada – the Canadian dairy leader behind iconic brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia and a subsidiary of France-based Lactalis Group – has once again been ranked one of the Most Trusted Brands in Canada and #1 in the Dairy Products and Alternatives category on the 2023 Gustavson Brand Trust Index (GBTI), a consumer trust study conducted by the Peter B. Gustavson School of Business at the University of Victoria in British Columbia.

The Gustavson Brand Trust Index (GBTI) is a significant research study conducted by an academic institution that explores consumer trust, the factors influencing it, and the brands that excel in building trust. Conducted between January and April 2023, the study surveyed more than 13,000 Canadians on 400 national and global brands in 33 categories in Canada measuring consumer trust through the following dimensions: brand trust overall, brand authenticity, brand ability, brand affinity and advocacy.

“We’re proud to be ranked in the Top 50 list of Most Trusted Brands in Canada among the country’s most well-known and established national and global brands and earn the top spot in the dairy category,” said Mark Taylor, President & CEO, Lactalis Canada. “This kind of recognition from Canadian consumers themselves speaks to the commitment of our incredible team across the country who bring their talent, craftsmanship and passion every day to offer Canadians high-quality products they know, love and trust.”

Lactalis Canada was ranked one of the Most Trusted Brands in Canada and #1 in the Dairy Products and Alternatives category on the 2021 Gustavson Brand Trust Index (GBTI). Learn more about the 2023 Gustavson Brand Trust Index (GBTI) here.


About Lactalis Canada Inc.

With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great tasting dairy products. Named on Forbes list of Canada’s Best Employers, Lactalis Canada directly employs over 4,000 Canadians, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada’s more than 30 operating sites including 20 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Marie Morin Canada, Galbani and Président. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit



Media Contact:

Sarah Sutton

Manager, Corporate Communications, Lactalis Canada I c: (437) 249-2730