Lactalis Canada Celebrates Canadian Dairy with New Made For Canadian Moments Campaign
National retail campaign brings together company’s iconic cheese, yogurt and milk and cream dairy brands
Toronto, ON, (September 26, 2025) – Canadian dairy leader Lactalis Canada is pleased to announce the launch of its first-ever national, multi-brand retail campaign “Made For Canadian Moments”. Running September 26 to November 15, 2025, “Made for Canadian Moments” brings together a selection of Lactalis Canada’s iconic dairy brands including Cracker Barrel, Cheestrings, siggi’s, IÖGO nanö, and Lactantia under one Canadian-first campaign – offering shoppers the chance to win one (1) of three (3) Canadian RV road trips valued at $15,000 each with a purchase of two (2) eligible products in-store and entering the contest at www.MyCanadianMoments.ca.
The contest supports an increasing trend where Canadian shoppers are making purchasing decisions with purpose. According to Kantar’s Canadian ShopperScape study, 83% of shoppers say they prioritize Canadian brands or products made in Canada, citing support for local jobs, quality, and national pride. This sentiment is especially strong in dairy – a category where Canadians actively seek local sourcing.
At the same time, travel habits are shifting with Statistics Canada reporting a 37% drop in cross-border car trips to the U.S. over summer 2025.The campaign’s prizing – three $15,000 Canadian RV road trips – is designed to reflect that trend, offering winners the opportunity to create their own Canadian moments while exploring any part of Canada they choose.
“This campaign brings our portfolio together to create something uniquely Canadian that truly reflects Lactalis Canada’s purpose to enrich and nurture the lives of Canadians,” said Dominque St. Yves, Director Shopper Marketing & E-commerce, Lactalis Canada. “We see “Made For Canadian Moments” as a long-term platform that will evolve year after year, celebrating everyday moments that matter most to Canadians.”
The participating Lactalis Canada cheese, yogourt, milk and cream products proudly feature the Dairy Farmers of Canada Blue Cow logo – which represents products made with 100% Canadian milk and milk ingredients. Lactalis Canada’s high-quality and nutritious dairy products are made by Canadians across the company’s 30 operating sites including 19 manufacturing facilities across the country.
Why Made For Canadian Moments Matters
Campaign Highlights
- Participating Brands: Cracker Barrel, Cheestrings, siggi’s, IÖGO nanö, Lactantia
- Prizing: Win 1 of 3 $15,000 Canadian RV road trips
- How to Enter: Buy any 2 participating products in-store and enter barcodes at MyCanadianMoments.ca
- Campaign Support: A full omnichannel program including in-store, digital, and social
To learn more about Made For Canadian Moments, visit www.MyCanadianMoments.ca.
About Lactalis Canada Inc.
With over 140 years of brand heritage, Lactalis Canada is the Canadian dairy leader behind iconic brands Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Bfit, Enjoy!, Marie Morin Canada, Galbani, and Président. With more than 30 operating sites including 20 manufacturing facilities across Canada, the company and its more than 4,000 employees are committed to enriching and nurturing the lives of Canadians through sustainable and responsible growth, high-quality products, contribution to communities and partnership with farmers, customers, partners and suppliers. Lactalis Canada has been named on Forbes’ 2025 Best Employers in Canada and one of Greater Toronto’s Top Employers for 2025. The company is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca
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Media Contact:
Lactalis Canada Media Relations
