Astro Celebrates Canadian Identity with New “Made with Canadian Culture” Campaign
Astro unveils a new Canada Day campaign featuring iconic Canadians, limited-edition packaging and a national OOH and social campaign
Toronto, ON, June 30, 2026 – At a time when Canadians are seeking out brands that truly reflect their values, Lactalis Canada’s Astro brand is proud to introduce its bold new “Made with Canadian Culture” campaign.
With a homegrown product made with 100% Canadian milk, cream and cultures, the campaign proudly celebrates Astro’s 50-plus year heritage and commitment to Canadian culture – quite literally. The campaign invites iconic Canadians including a lumberjack, curler, youth hockey players, a fiddler, and Astro’s own employees – right into the heart of where it’s made at its Ontario production facility.
“Astro has long been a part of Canadian culture, making everyday moments more wholesome with the simple goodness Canadians have trusted for generations – and with Astro 6% Plain Yogurt remaining Canada’s favourite yogurt, that strong connection continues today,,” said Sabrina Zollo, Vice President Marketing, Yogurt, Cultured & Desserts Division at Lactalis Canada. “This “Made with Canadian Culture” campaign celebrates exactly this through distinctly Canadian icons, stories and shared pride that define our country.”
The Made with Canadian Culture campaign includes several key initiatives:
- Campaign Creative: A series of OOH and social executions featuring candid, in-plant moments of Canadian cultural figures participating in the yogurt-making process – bringing authenticity and storytelling to every stage of production.
- Limited-Edition Packaging: Launching May 15 through the end of August, a special Canada Day pack for Astro Original Plain 6% M.F. – Canada’s #1 selling yogurt SKU—celebrates the cultural spirit behind every cup.
- National Campaign Rollout: A full-funnel campaign including OOH, social media, and retail activation designed to drive awareness, engagement, and conversion across the summer season.
- Consumer Engagement: Interactive initiatives and contest elements encouraging Canadians to participate and celebrate what makes Canadian culture unique.
Only available in Canada since 1972, Astro has remained a staple in Canadian households, supporting local farmers and delivering high-quality yogurt made with care and dedication. Today, the brand continues to reflect what Canadians value most -authenticity, quality, and community.
To learn more, visit astro.ca or join the conversation on social using #MadeWithCanadianCulture.
*Astro Plain 6% Balkan Yogourt 750g is Canada’s #1 Yogurt based on kilograms sold per ACNielsen, Discover, NAT5CH, L52Wks, PE Apr 18, 2026
About Lactalis Canada
With over 140 years of brand heritage, Lactalis Canada is the Canadian dairy leader behind iconic brands Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Bfit, Enjoy!, Marie Morin Canada, Galbani, and Président. With more than 30 operating sites including 20 manufacturing facilities across Canada, the company and its more than 4500 employees are committed to enriching and nurturing the lives of Canadians through sustainable and responsible growth, high-quality products, contribution to communities and partnership with farmers, customers, partners and suppliers. Lactalis Canada has been named on Forbes’ 2025 Best Employers in Canada and one of Greater Toronto’s Top Employers for 2025 and 2026. The company is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca
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Media Contact:
Lactalis Canada Media Relations
media@ca.lactalis.com
